Is Content Still King? A Social Media Debate
Image by: Jackie Averill
With ever changing algorithms and ads taking over our news feeds, is creating quality content still relevant or should companies focus all of their time, effort and money on paid tactics? While I think we can all agree that boosting posts and pushing ads on social media is necessary to gain exposure in an ever growing and competitive digital space, it’s not the only factor. Your spend can yield little to no results if you’re not set up for success. You may be able to drive traffic, but can you keep the consumer engaged and inspire conversions? With a solid content marketing strategy in place, you will gain valuable insights to how your content performs organically as well as gage who your audience is and what they are responding to. It also builds trust, credibility and brand awareness. Social Media platforms recognize quality content which will give you an organic boost which in turn enhances your paid spend.
Why Content Is King
Content is the key to establishing your brand in the digital space.
Content gives your brand a voice and helps you stand out in a saturated market that has you fighting for exposure.
It establishes a personal connection between your brand and the consumer.
It enhances your brand message and keeps your company top of mind.
Content builds brand recognition, reputation, credibility, engagement, authority and loyalty.
It adds value to your product and services.
It attracts an audience that will result in qualified leads and a profitable customer action
It satisfies the needs of today’s digital-savvy consumer who is using blogs and social channels to evaluate services or products that interest them.
Content marketing gently guides the consumer to learn more about your brand without serving them an ad, which can be viewed as disruptive and unsolicited.
Engagement with content builds consumer comfort and trust, and generates qualified leads.
It guides a positive user experience, which promotes brand loyalty and referrals.
Both google and social media recognized good content that has engagement and allows it to organically perform well.
If you’re driving traffic to a page or website that has no valuable content and a poor user experience, you are wasting your money.
If you are having great success organically, a paid campaign will only enhance those results.
How Social Media Rewards Quality Content
Algorithms are set up to show people content that is deemed most relevant to them based on multiple factors.
If you are posting high quality content that inspires likes, comments and shares, that lets the platform know that you are posting valuable content and gives you an organic boost.
Pages that publish engaging content consistently can still reach people in the news feed organically.
