Content That Works
Content Marketing is a buzz word that has been popping up everywhere online and in conversation. If you're trying to figure out what exactly content marketing is and why you should care, I'm going to break it down for you. In short, Content Marketing is simply content that works. It is a valuable tool for businesses and a key component of successful digital marketing strategies. It guides a positive user experience, inspires conversations and is a necessary asset for search engine optimization, building brand awareness and increasing sales. So what exactly is content marketing and how can it help you achieve your sales goals?
What Is Content Marketing?
Well-written, informative content that offers useful insights relevant to your brand as well as visual content in the form of photos and videos that tell a story.
Content that inspires interest and engagement in your products and services.
Includes both written and visual mediums (photo and video) that are shared on your company website, blog, newsletter, email campaigns, social media and print materials.
What Does Content Marketing Do?
Gives your brand a voice and helps you stand out in a saturated market.
Enhances your brand message and keeps your company top of mind.
Builds brand recognition, reputation, engagement, authority and loyalty.
Adds value to your product and services.
Attracts an audience that will result in qualified leads and a profitable customer action.
Drives organic SEO results and Google rankings.
Why Does Content Marketing Work?
It satisfies the needs of today’s digital-savvy consumer who is using blogs and social channels to evaluate services or products that interest them.
Content marketing gently guides the consumer to learn more about your brand without serving them an ad, which can be viewed as disruptive and unsolicited.
Engagement with content builds consumer comfort and trust, and generates qualified leads.
It guides a positive user experience, which promotes brand loyalty and referrals.
Now that you've got a clear understanding of what content marketing is, the next step is figuring out a road map to what content you need, how to create it and what to do with it once you've got it.
