How A Photo Shoot Can Benefit Your Brand
Photo by: Vanessa Joy
A photo shoot styled and executed by a team of professionals is a mighty asset for brands. Images pack a powerful punch and are a key factor in connecting with your audience and building a loyal following. Professional quality images that aim to inspire are the cornerstone of a branding, credibility and thought leadership. Cohesive, visually stimulating content and branding will give you the competitive edge.
So what is the overall purpose of a styled shoot and how will it help your brand?
Brand Recognition. Consumers will recognize who you are if your brand has consistent and cohesive inmagery and style.
Visual Storytelling. Images represents who you are and tell a story which creates an emotional connection with your audience.
Targeting. By creating a cohesive set of images that were shot with your client in mind, you know they will respond to and engage with your content.
Get Noticed. Styled shoots are a blank slate for you to showcase your craft, thought leadership and expertise.
Inspire. Connect with consumers who are inspired by the vision you created.
Loyalty. Consumers who are inspired will come back for more and feel confident in your product or services.
Relationships. Styled shoots are collaborations which allow you to build relationships and a network with industry vendors.
Content. Shoots supply professional on brand images for your blog, website, social channels and marketing materials.
SEO. Great photos that feature engaging, creative content keeps people on you site longer which gives you a lower bounce rate and increases your google quality ranking.
Engagement. I share, you share, we all share! Tag me, tag them, tag him, tag her!
Press. Weave a story that can be submitted for publications, features or ads.
Whether you need custom content for your website, newsletters, social channels, ads, sponsored content pieces or a news or magazine feature, a styled shoot is a great starting point.. As a Content & Digital Marketing Specialist, I love working with my clients to create unique and inspiring content that will give them the edge over the competition. What does that look like? Let me show you. Check out this spread from a recent project I planned, designed and produced for Adorama in NYC with photographer, Vanessa Joy .
